Three distinct brand directions for Holy Grails. Each represents a different strategic bet on who we are, who we serve, and how we want the community to feel about us. Review all three decks, then cast your vote and leave feedback below.
Holy Grails as a professional-grade tool — the Bloomberg Terminal for Pokémon cards. Geometric construction diagrams, condensed grotesque wordmarks at maximum scale, cream-on-black typographic authority. The gradient appears in exactly three earned moments: scan success, high-value card reveal, and the app icon.
Holy Grails as a cultural institution — the brand the Pokémon vendor community claims as its own. Blurred, painterly amber-ochre-cream gradients as ambient atmosphere, heavy editorial serif at maximum scale. The gradient is used expansively as the brand's emotional register.
Holy Grails as a warm, approachable platform that belongs to the vendor community. Inspired by Belle Isle Conservancy — warm off-white backgrounds, a forest-to-amber-to-coral gradient as the brand's heartbeat, rounded grotesque type, and community documentary photography throughout.